Common Analytics Tools

Photo by Alina Grubnyak on Unsplash

Here are some common analytics tools we’ve used over the years, organized by the product and marketing sides of organizations’ tech stacks.

📱 Product

🎯 Goal: Maximize product revenue by refining user experience.

1. Product Usage and Engagement:

• Mixpanel or Amplitude: Understand feature usage.

2. User Feedback & Surveys:

• Typeform: Forms that can be embedded into your product experience.

3. Error & Performance Monitoring:

• LogRocket: Ensure a smooth user experience.

• Sentry or Rollbar: Fix issues fast.

4. Feature Flagging & A/B Testing:

• Optimizely or LaunchDarkly: Test and launch profitable features.

5. User Interaction & Tagging:

• Google Tag Manager: Track revenue-driving interactions.

6. User Retention & Churn Analysis:

• Mixpanel: Improve retention.

7. Customer Support and CRM Integration:

• Zendesk: Keep customers happy for more sales.

🌐 Marketing Site

🎯 Goal: Increase website profitability by understanding visitor behavior

1. Traffic and User Behavior:

• Google Analytics: Know where your traffic comes from and target high-converting sources.

• Google Search Console: Ensure you’re visible on Google.

2. Conversion Tracking:

• Goal Tracking in Google Analytics: Understand your conversion rate.

• Google Ads Conversion Tracking: Optimize ad spend.

3. User Experience:

• Hotjar or Crazy Egg: Optimize website layout.

• LogRocket: Identify and fix site issues.

4. SEO Tools:

• Moz, Ahrefs, or SEMrush: Improve search ranking.

5. Social Media Tracking:

• Buffer or Hootsuite: Optimize social campaigns.