Here are some common analytics tools we’ve used over the years, organized by the product and marketing sides of organizations’ tech stacks.

📱 Product

🎯 Goal: Maximize product revenue by refining user experience.

1. Product Usage and Engagement:

• Mixpanel or Amplitude: Understand feature usage.

2. User Feedback & Surveys:

• Typeform: Forms that can be embedded into your product experience.

3. Error & Performance Monitoring:

• LogRocket: Ensure a smooth user experience.

• Sentry or Rollbar: Fix issues fast.

4. Feature Flagging & A/B Testing:

• Optimizely or LaunchDarkly: Test and launch profitable features.

5. User Interaction & Tagging:

• Google Tag Manager: Track revenue-driving interactions.

6. User Retention & Churn Analysis:

• Mixpanel: Improve retention.

7. Customer Support and CRM Integration:

• Zendesk: Keep customers happy for more sales.

🌐 Marketing Site

🎯 Goal: Increase website profitability by understanding visitor behavior

1. Traffic and User Behavior:

• Google Analytics: Know where your traffic comes from and target high-converting sources.

• Google Search Console: Ensure you’re visible on Google.

2. Conversion Tracking:

• Goal Tracking in Google Analytics: Understand your conversion rate.

• Google Ads Conversion Tracking: Optimize ad spend.

3. User Experience:

• Hotjar or Crazy Egg: Optimize website layout.

• LogRocket: Identify and fix site issues.

4. SEO Tools:

• Moz, Ahrefs, or SEMrush: Improve search ranking.

5. Social Media Tracking:

• Buffer or Hootsuite: Optimize social campaigns.